News Arc
News Arc is a simple but effective way of communicating with your target audiences. It's an emailed round up of stories that have been recently featured across our titles - Building Innovations, The Architectural Technologists Book, Xtrabuild and Brickwork Bulletin. The stories are also archived (hence News Arc!) to provide them with longevity and extra value.
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The delivery and presentation is concise, attractive, easy to read, non-cluttered and limited to no more than four articles. Each article simply contains the article title, a link to the story, a clickable link to your website and a clickable link to the product page on your website, if applicable. The aim is, with an attractive, uncluttered design and limited inclusion, to grab and keep the readers attention with pared-down details and content, to leave them hungry for more information.
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The links, of course, help your SEO efforts, and there's extra value in that the reader also has the opportunity to read all of your stories on whichever of our websites that the article's featured on. We provide you with statistics, and analyse the hotspots on each email, to ensure that we're doing everything in the most effective way for you. The audiences that you can reach through this service extend right throughout the building industry.
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The costs are also designed to help you maximise your budget - your money, your choice. We've broken the News Arc emailed press delivery service into databases of approximately 4,500 each - all giving you exactly the same facilities, but helping you to control costs. If you'd like to be part of one delivery of 4,500, it's a reduced cost, another 4,500 and the cost is higher (but not proportionately) another 4,500 and it's a little more, etc - but even with the lowest cost, you're still included on the News Arc website.
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There's more though! News Arc also has a website at www.newsarc.co.uk which acts as a hosting site for the stories that we draw on to provide the email material. You don't even have to appear in one of our magazines or web resources to be part of News Arc - we hold your stories, and archive them for you, for email, promotion and social media support.
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Designed and produced for the whole of the building industry
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Top quality design and production values
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mailed to over 18,000 building professionals
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Archived and searchable for added value
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News, products, projects, opinion articles welcome
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Clients can build portfolio pages on the website
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Social media support
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Website backlinks complement your SEO activities
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Your stories appear on the website for at least one year
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Take part in 'News Arc' branded shared emailers
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Website longevity
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​You can appear in the printed and digital magazine, on the web at www.building-innovations.co.uk - or both, of course. Here's a guide to costs:
Feature on the News Arc website and emailed to c.4,500 recipients - £95
Feature on the News Arc website and emailed to c.9,000 recipients - £145
Feature on the News Arc website and emailed to c.13,500 recipients - £195
Feature on the News Arc website and emailed to c.18,000 recipients - £245